Main Objective: To increase the awareness of this new EasyTone line produced by Reebok. We want people to be more aware of the effects of these advanced new shoes and to get the most out of their workouts through the use of these shoes.
The target audience: athletes who want the most performance out of their shoe during workouts and specifically women who want more toned curves.
The message theme: The EasyTone shoes have special technology to help by improving the muscle tone in areas such as the hamstrings, glutes, and calves.
The Support: Along with toning specific muscle groups, the EasyTone shoes are extremely comfortable and durable. They are made to have little or no seams causing as little irritation as possible. The EasyTones show 11% more calve and hamstring muscle activation, and 28% gluteus maximus muscle activation.
The Constraints: A disclaimer may be necessary to show that while most cases will show improve, maybe not ALL people will have the same effect from these shoes. Another disclaimer might be necessary in showing that increased exercise will show increased results.
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