Exam 1 Questions

Ch. 1: Integrated Marketing Communications
1) Anything that distorts or disrupts a message is considered:
   A. Decoding
   B. Encoding
   C. Noise
   D. Clutter
2) All are current trends affecting marketing communications EXCEPT:
   A. Information Technology
   B. Accountability for measurable results
   C. Changes in tasks performed by key players in advertising programs
   D. Increased use of alternative media
Ch. 2: Corporate Image and Brand Management
3) All are examples of intangible elements of a Corporate Image EXCEPT:
   A. Corporate, personnel, and environmental policies
   B. Packages and labels
   C. Ideals and beliefs of corporate personnel
   D. Culture of country and location of company
4) All are tests of quality logos and corporate names EXCEPT:
   A. Recognizable
   B. Familiar
   C. Evokes negative feelings
   D. Elicits a consensual meaning among those in the firm's target market
Ch. 3: Buyer Behaviors
5) Dissatisfaction with a current vendor could be a possible reason for a Modified Rebuy.
   A. True
   B. False
6) Marketers should respond to new trends in the the Consumer buying environment in all of the following ways EXCEPT:
   A. Monitor consumer environment for changes
   B. Continue without making any changes
   C. Create goods and services that are compatible with the changes
   D. Design marketing messages that reflect the changes
Ch. 4: Promotions Opportunity Analysis
7) Developing brand awareness, increasing category demand, building customer traffic, increasing sales, and encouraging repeat purchases are all examples of:
   A. Communication Objectives
   B. Product positioning strategies
   C. Threshold effects
   D. Methods of determining a marketing communications budget
8) ________: the activities companies do to support overall promotional strategies.
   A. Strategies
   B. Demographics
   C. Psychographics 
   D. Tactics