One of the first things that I notice whenever I walk into Kroger is that there is a display of something placed right in front of you whenever you walk into the door. Whenever I entered, there was a huge display of fruit. They are clearly trying to push fruit sales by placing that display right as you enter.
They usually run special deals on either Coke products or Pepsi products at specific times with price points on them to promote a certain brand product at a time. They will have signs displaying the limited time only special price on a 24 pack of Pepsi.
Half-gallons of milk were on sale for 10 for $10 with a Kroger discount card. The Kroger discount cards opens up many options to saving money on the purchases of certain products.
Gums, mints, candy bars, magazines, and sodas are strategically placed right by the check-out counter to serve as "add-ons" to a sale. People in the moment will think of freshening their breath, having a quick snack, quenching their thirst, etc. and those items are strategically placed to sell to people in those situations right on the spot.
Cereal was placed on the end-cap of an isle at a price point to promote that specific brand for the week. General Mills cereal brands were all on a special price point for the week.
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