My Daily Media Usage

Between the two days of following my media usage closely, I picked up on a few trends. Being busy with school, two jobs, and church, I find that the media I'm exposed to is in short intervals. I only got to watch one television show in the two days. Since we used tivo to watch the program, I only saw one commercial throughout the whole program. I don't remember what it was for but I remember my friend asked me if I have seen it before. She thought it was super weird and felt that I should see it. I remember someone taking a ring off and putting it on someone elses face like a piercing. Then there were two DJs in a club and for one of them, it looked like he had two different bodies put together. Half of the body was African American and the other half was Caucasian. Like I said previously, I don't even recall what it was advertising.
The most time I spend on the media is through my use of the internet. Since I am on the go a lot, I always check my Facebook and Twitter quickly on my phone. I usually only spend about five minutes or so at a time checking them on my phone. Since I use the applications for those two networking sites, I'm never exposed to any advertisements. If I actually have time to sit down at my computer and check my facebook, I sometimes see ads on the right border of the page. Rarely do I click on the advertisements but sometimes I see clothing on there that I really get interested in so I check into it.
I listen to the radio on my way to school and work but if advertisements come on, I quickly change the station. I find radio advertisements to be extremely annoying.
My last source of media that I use periodically would be magazines. I like to browse through fashion magazines if I'm early to a class and have a little extra time.
 I would say that I'm not a very good person to advertise to. I still live at home with my family so the only expenses that I pay are for gas and most of my clothing. The businesses that would have the best luck advertising to me would be for clothing. As long as the clothing is trendy and distinct at the same time, they have a good chance at catching my attention. I would say that the magazines and the sideline Facebook advertisements are the ones to which I pay the most attention. Other than that, most advertisements are unsuccessful at reaching me.

Q&A: Exam #2

Ch. 4: Promotions Opportunity Analysis

1) Developing brand awareness, increasing category demand, building customer traffic, increasing sales, and encouraging repeat purchases are all examples of:

    A. Communication Objectives

    B. Product positioning strategies

    C. Threshold effects

    D. Methods of determining a marketing communications budget

2) ________: the activities companies do to support overall promotional strategies.

    A. Strategies

    B. Demographics

    C. Psychographics

    D. Tactics

Ch. 5 Advertising Management

3) All of these are true "Pitching Do's" EXCEPT:

    A. Do make a good first impression. Dress up, not down.

    B. Do assume all clients are the same.

    C. Do listen. Allow the client to talk.

    D. Do your preparation. Know the client and its business.

4) __________ concentrates on motivation, cognition, and learning.

    A. Sociology

    B. Psychology

    C. Anthropology

Ch. 6 Advertising Design: Theoretical Frameworks and Types of Appeals

5) All are reasons for using humor in ads EXCEPT:

    A. Captures attention

    B. Often wins creative awards

    C. Low recall scores

    D. Consumers enjoy ads that make them laugh.

6) The objective, the target audience, the message theme, the support, and the constraints are all main elements of:

    A. Creative Brief

    B. Heirarchy of Effects

    C. Means-end theory

    D. Visual and verbal imaging

Creative Brief: Reebok EasyTone

Main Objective: To increase the awareness of this new EasyTone line produced by Reebok. We want people to be more aware of the effects of these advanced new shoes and to get the most out of their workouts through the use of these shoes. 

The target audience: athletes who want the most performance out of their shoe during workouts and specifically women who want more toned curves. 

The message theme: The EasyTone shoes have special technology to help by improving the muscle tone in areas such as the hamstrings, glutes, and calves. 

The Support: Along with toning specific muscle groups, the EasyTone shoes are extremely comfortable and durable. They are made to have little or no seams causing as little irritation as possible. The EasyTones show 11% more calve and hamstring muscle activation, and 28% gluteus maximus muscle activation.

The Constraints: A disclaimer may be necessary to show that while most cases will show improve, maybe not ALL people will have the same effect from these shoes. Another disclaimer might be necessary in showing that increased exercise will show increased results.