After spending much time in consideration on this "favorite ad", I landed on a commercial that i fell in love with a few years ago. I knew that it was the one i had to write on instantly.
This particular commercial came out a few years ago around christmas time. every time that it came on the television, i stopped what i was doing to sing along. The ad features people of different backgrounds all singing together joyfully spreading the christmas cheer. I remember singing and dancing along to it with my older sister-repeating exactly what we saw on the screen.
I am a person that places a high value on the things that, in my opinion, are the most meaningful in life. In this commercial, i saw several of those represented- even in small subtle ways. there was music, joy, laughter, love, cheesiness, playful merriment: everything i expect to experience around christmas and the holidays.
I think that this commercial targets teenagers, young adults, and those who live for christmas. The makers used young bright faces, colorful clothing, and gleeful music to grab the viewer's attention. I instantly wanted to go and buy every vibrantly striped scarf that i could find in their store. I would definitely say that the creators successfully sold their product to me. I own quite a few gap scarfs now and every winter that i pull them out, that little "People all over the world..." jingle playfully dances throughout my mind. For a commercial to impact me to a point that i recall it at least once each year and for years to come, i would say that gap did a pretty good job on this one.
